The people behind FirstGuide

Every guide on this site is written, tested and signed by a real person. Meet the four regulars below.

Nora Ashford
Nora Ashford Founder & lead writer

believes good health advice should fit on an index card. She edits every piece to remove jargon, keep the evidence, and flag honestly where science is still uncertain.

Clara Jensen
Clara Jensen Contributing editor

writes plain-language health guides for households. She reads the actual studies behind common advice and translates them into steps a busy family can take tonight — with clear notes on when to see a professional.

Adam Mercer
Adam Mercer Staff writer

spent a decade answering health questions at a pharmacy counter and now writes them down. He covers home care, medicine cabinets and the messy middle betweenDr Google and the clinic.

Zoe Callahan
Zoe Callahan Regular contributor

is a first-aid instructor and parent of three. She writes the safety pieces: what to keep in the kit, what to do in the first ten minutes, and how to stay calm when someone yells for help.